# SBL Success Stories Published campaign case studies from https://sbl.so/case-study/ This feed contains only published, password-free stories. Results are campaign-specific claims from the linked original articles, not guaranteed outcomes. Drafts and proposed stories are excluded. ## 63 replies from 100 contacts: a local food-delivery launch URL: https://sbl.so/case-study/food-delivery-linkedin-local-launch/ Industry: Hospitality & Events Channel: LinkedIn A food-delivery business invited existing LinkedIn connections to try its new local service. One outgoing message per contact brought replies, trial intent and useful feedback about availability. Reported results: - 63 Contacts who replied (14 days) - 100 Contacts reached - 63.0% 14-day reply rate Adapt this approach: 1. Choose a specific audience: Professional connections in Noida. 2. Make one offer easy to understand: New local meal-delivery service and first-order feedback. 3. Ask permission to share a short overview, and let the reply determine the next step. Reading the numbers: Replies are any recorded replies, not verified positive interest. Connection acceptances, meetings, sales and revenue are not established for this campaign. Counts use unique contact records in the defined 14-day cohort. Figures are reported in the published story, not independently re-audited here. Original case study: A new delivery area gives a local brand a timely reason to get in touch. This food-delivery business used that moment to invite its LinkedIn connections to try the service and share an honest reaction. The analyzed campaign sent one outgoing message to each of 100 contacts. Sixty-three replied. One recipient later reported trying the food, while others revealed something equally actionable: they wanted to try it, but their area was not covered yet. Turn an expansion announcement into a useful invitation The business was expanding a freshly prepared food-delivery service into a new city in India. It wanted people to know the service was available, place a first order and share early feedback. The audience consisted of existing LinkedIn connections associated with the launch location. That gave the message a recognizable starting point. Some recipients already knew the company or had followed its earlier progress. Make the launch personal and the next step obvious The message acknowledged the existing connection, announced the new location and explained the offer in a few lines. It included an app link and asked the recipient to report how the first order went. The invitation was direct: try the service and tell us what you think. In this analyzed group, there were no recorded outgoing follow-ups during the two-week response window. The campaign gave the recipient one clear invitation to act on. The workflow: announce, invite, listen 01Start with the connection Acknowledge the existing relationship and share the local launch news. 02Invite a first experience Explain the service, include the app link and ask for honest feedback. 03Read what comes back Separate trial interest and feedback from questions, job requests and business approaches. 04Learn from the response Use individual reports to understand the experience and identify areas that are not yet serviceable. One recorded outgoing message per contact in the analyzed two-week window. The feedback examples below come from individual recipients; they are not a count of verified orders. The messages behind the campaign The invitationWould love for you to give it a try and share your feedback — honest reactions from early users help us get better every day.Actual message · excerpt The next stepLet me know how your first order goes!Actual message · excerpt A recipient's follow-upAmazing - just had the cold cofeee and poha and bun Maska ,Actual reply · three days after outreach Another recipient's experiencelooks like my area is not serviceable yetActual reply · excerpt The replies exposed a gap between interest and availability One recipient first congratulated the business and said they would try it. Three days after the outreach, they reported having food from the service. That is a concrete customer statement, although an order record was not checked. Other recipients opened the service and reported that their area was unavailable. The location-based audience was still broader than the delivery footprint. A willing customer could reach the app and have no way to order. That makes this case valuable beyond the reply percentage. It shows how a launch conversation can expose friction between the marketing audience and the service actually available to them. 63 contacts replied after a single invitation Of 100 distinct contacts, 63 replied within two weeks of their first message: a 63.0% reply rate. Each contact had one recorded outgoing message in that window. The replies included congratulations, plans to try the service, a self-reported food experience and questions about availability. They also included unrelated approaches. The 63 replies should therefore be read as engagement, not as 63 new customers. A local launch needs local precision 1Give people a timely reason to hear from you A genuine expansion, opening or new service gives a local business a specific update to share with an existing network. 2Ask for a real experience Make it easy to find the service and say what kind of feedback would help. A concrete invitation is easier to act on than a general request for support. 3Match the list to the service footprint Before the next campaign, check whether the people you contact can actually use the offer. For delivery businesses, a city name may not be precise enough. Use a launch invitation people can act on Adaptable template · newly writtenHey [First name], a quick update—we've just launched [service] in [serviceable area]. We help you [one clear benefit]. If it covers your location, I'd love for you to try it and share an honest reaction. Check availability here: [link]. Let me know how your first experience goes. This campaign did not use a recorded follow-up in the analyzed window. Keep the first message clear, make availability easy to check and handle each reply according to what the person needs. The most useful launch replies tell you more than whether someone noticed the announcement. They show who can use the offer, what stops them and what happens when they try it. Build room for that feedback into the campaign. Adapt the local-launch workflow ↑ About these resultsBased on messages stored through 15 October 2026. The analyzed group contained 100 distinct contacts, each with one recorded outgoing message. Replies were checked over the following two weeks. Contacts with earlier incoming messages in the available history or overlapping outreach from other campaigns were excluded. The audience consisted of existing connections. Names and identifying links are omitted. Product use is a recipient's statement; orders, sales attribution and revenue were not independently verified. ---