# SBL Success Stories Published campaign case studies from https://sbl.so/case-study/ This feed contains only published, password-free stories. Results are campaign-specific claims from the linked original articles, not guaranteed outcomes. Drafts and proposed stories are excluded. ## 152 contacts replied from 523 reached: LinkedIn outreach for business case study interviews URL: https://sbl.so/case-study/linkedin-linkedin-outreach-for-business-case-study-interviews-cs095/ Industry: Professional Services Channel: LinkedIn An anonymized LinkedIn campaign offering Editorial workflow interview and tailored automation blueprint to Small-business operators with operational bottlenecks. Replies are measured within 14 days of the first qualifying outreach. Reported results: - 152 Contacts who replied (14 days) - 523 Contacts reached - 29.1% 14-day reply rate Adapt this approach: 1. Choose a specific audience: Small-business operators with operational bottlenecks. 2. Make one offer easy to understand: Editorial workflow interview and tailored automation blueprint. 3. Ask permission to share a short overview, and let the reply determine the next step. Reading the numbers: Replies are any recorded replies, not verified positive interest. Connection acceptances, meetings, sales and revenue are not established for this campaign. Counts use unique contact records in the defined 14-day cohort. Figures are reported in the published story, not independently re-audited here. Original case study: 152 of 523 contacts replied within 14 days — a 29.1% reply rate in this campaign’s measured outreach cohort. This case examines the audience, offer and recorded follow-up activity behind that result. The business context The campaign was configured around Editorial workflow interview and tailored automation blueprint. Its intended audience was Small-business operators with operational bottlenecks. The useful message-design angle is Exchange a short operational interview for a useful blueprint with a choice of attribution. A reader considering a similar campaign can use this context to judge whether the offer and audience fit their own business; the reply count alone does not establish that fit. What the campaign record shows The measured first outreach ran from 11 May 2026 to 18 August 2026. The source snapshot was taken on 15 October 2026, with a complete 14-day observation window for every included contact. 523 contact records were reached through qualifying delivered or read outreach. 152 contacts replied within 14 days, equivalent to 29.1% of the measured cohort. The cohort contained 1,125 outbound messages and 208 incoming messages inside those windows. Message totals include multiple messages per contact. How the conversation unfolded Among the 152 responding contacts, 68 replied within 24 hours and 127 within seven days. The median time to a first reply was about 37.9 hours, measured only among contacts who replied. 370 contacts received more than one outbound message before their first reply or the end of their 14-day window. This describes the observed follow-up coverage; it does not prove that follow-ups caused the replies. Keep follow-up coverage active across the observation window; the reply record was not confined to the first day. What to do in a similar campaign Choose a specific audience: Small-business operators with operational bottlenecks. Make one offer easy to understand: Editorial workflow interview and tailored automation blueprint. Ask permission to share a short overview, and let the reply determine the next step. Track the stages separately: a reply, a positive response, a booked conversation and a completed sale answer different questions. Keep the campaign objective explicit before deciding whether a reply is a useful business outcome. A first message you can adapt An adaptable example based on the campaign’s offer; this is not a verbatim customer message. Hi [First name], thought this might be relevant to your work: Editorial workflow interview and tailored automation blueprint. Would a short overview be useful?Replace the greeting and add only context you can verify. If the offer needs explanation, keep that explanation relevant to the recipient’s work rather than adding a long list of features. A follow-up with a fresh reason to reply Hi [First name], one detail that may help: [a concrete example, useful resource or answer to a likely question]. Happy to share more if this is relevant.This follow-up is a recommended adaptation, not a recovered message from the original campaign. About these numbers This is an observational case study from SBL’s LinkedIn snapshot, not a controlled test or a client interview. Contact counts are unique lead records within this campaign. Sender-contact pairs with earlier inbound messages or exposure to multiple recorded campaigns are excluded; contacts with multiple eligible sender records are deduplicated. Only delivered/read, nonempty outbound messages and recorded incoming text are counted. Replies are any recorded replies, not verified positive interest. Connection acceptances, meetings, sales and revenue are not established for this campaign. Counts use unique contact records in the defined 14-day cohort. Later activity and contacts outside this cohort are not included. Names, account identifiers and private conversation text are omitted. ---