Client: Topmate
Creator Type: Hiring & Career Consultant (Europe / Germany)
Campaigns Run: 5 outbound campaigns focused on lead qualification and mobile number collection
The Problem
One of the creators on Topmate was helping professionals explore job opportunities in Europe, with a strong focus on Germany. The offer was consulting- and hiring-oriented, meaning success depended heavily on lead quality, not just volume. Unlike a typical course or webinar funnel, this business required serious, high-intent professionals who were genuinely considering relocation and international careers.
The challenge was that inbound interest was fragmented and unreliable. Organic content brought curiosity but not always commitment. Paid ads attracted a wide audience, but most leads were poorly qualified and difficult to convert later. What the creator needed was a way to systematically identify, filter, and capture serious prospects, starting with direct contact information, before moving them into deeper consulting conversations.
Our Approach (What We Actually Did)
We treated this engagement as a lead-quality optimization problem, not a pure outreach problem. Instead of chasing immediate revenue, the goal was to build a clean, intent-rich lead pool that the creator could later monetize through consulting, placements, and long-term advisory services.
The strategy was executed across five campaigns, each iteration deliberately improving either lead quality, message relevance, or response intent.
Phase 1: Broad Outreach with Simple Qualification Messaging
We began with a simple, broad outreach approach aimed at professionals who had shown some interest in European jobs. The initial messaging was intentionally straightforward, focusing on identifying people who were exploring or actively considering Europe-based opportunities. The objective here was not to sell, but to test how many professionals would self-identify as interested enough to share their mobile number.
These early campaigns helped us map the response landscape. While engagement existed, it became clear that many respondents were still in a vague “exploration” phase rather than being genuinely ready for hiring or consulting conversations. This phase gave us volume and insight, but also highlighted a critical gap in lead quality.
Phase 2: Improving Lead Quality Through Better Targeting
Based on the learnings from the first campaigns, we shifted focus from messaging to lead quality itself. We refined targeting using more precise professional filters and stronger intent signals, ensuring outreach reached people who were already thinking seriously about international careers rather than casually browsing.
This improvement alone had a visible impact. Response rates became more meaningful, and the percentage of leads willing to share their mobile numbers increased. The conversations felt more grounded, with professionals asking specific questions about visas, job markets, and relocation realities instead of generic “how does this work” queries.
Phase 3: Personalization for Serious Professionals
Once lead quality was under control, we introduced personalized messaging at scale. Instead of generic outreach, messages were framed around the recipient’s professional background and career stage. The tone shifted to feel more like a one-to-one consulting outreach rather than a mass campaign.
This change was crucial for a Germany- and Europe-focused audience, where trust and seriousness matter far more than hype. The messaging positioned the creator not as a promoter, but as a guide helping professionals assess whether Europe was the right move for them. As a result, mobile number sharing became more intentional, with fewer low-quality leads entering the funnel.
Phase 4: Follow-Ups Designed for Commitment, Not Pressure
Follow-ups in this campaign were designed differently from traditional outbound. Instead of pushing urgency, they reinforced clarity. Each follow-up reminded prospects why the outreach was relevant to their specific situation and reassured them that sharing contact details was simply the first step toward informed decision-making.
This approach worked particularly well for professionals making high-stakes career decisions. The follow-ups didn’t feel like sales nudges; they felt like thoughtful check-ins, which significantly improved response recovery without damaging trust.
Results (Across All 5 Campaigns)
Across multiple live campaigns run for creators on Topmate, the outbound system consistently generated a high volume of qualified registrations, conversations, and webinar-driven engagement from professionals actively exploring European and Germany-based career opportunities.
Over the course of the campaigns, thousands of LinkedIn connections were sent, with acceptance rates consistently landing in a healthy range. As the campaigns scaled, reply volume increased steadily rather than dropping off, indicating that both targeting and messaging were resonating strongly with the audience. In the most active phases, individual creator campaigns alone generated hundreds of net replies, with some campaigns crossing 400–600 direct responses from professionals.
These replies were not passive acknowledgements. A significant portion of respondents progressed into webinar registrations, WhatsApp redirections, or queued follow-ups for future sessions. Daily campaign updates showed sustained momentum, with some single-day campaign snapshots recording over 100 positive replies. As outreach expanded across multiple creators simultaneously, combined net replies crossed well over 1,000+, creating a strong inflow of high-intent professionals into the Topmate ecosystem.
At scale, the campaigns delivered:
- Thousands of connection requests sent safely within LinkedIn limits
- Hundreds of acceptances per creator
- Consistently high net reply counts across Gurpreet-, Shalini-, and Anuj-led campaigns
- A continuously replenished queue of qualified leads ready for webinar registration and follow-up
Importantly, the campaigns were paused and resumed strategically in line with LinkedIn’s safety thresholds. These intentional pauses ensured account health while preserving reply momentum. Once restrictions were reset, outreach resumed smoothly, with engagement levels remaining stable, a strong signal that performance was driven by message relevance and audience intent, not short-term spikes.
By the end of the campaign cycles, the creators had access to a predictable, repeatable system for driving webinar registrations and high-quality engagement, eliminating reliance on inconsistent organic reach or expensive paid ads. The real outcome was not immediate monetization, but sustained demand generation, a steady flow of professionals actively raising their hands to learn more, attend sessions, and engage deeper with the creator’s consulting and hiring ecosystem.
Final Takeaway
This case study wasn’t about instant revenue. It was about building a high-intent professional lead engine for a Germany- and Europe-focused hiring consultant. By prioritizing lead quality, trust, and relevance, we helped the creator create a predictable pipeline of serious prospects, something far more valuable than short-term spikes in attention.
