Client: Topmate
Creator Type: Trading & Markets Educator
Target Audience: High-Income Indian Professionals & Active Traders
Primary CTA: Book a 1-on-1 meeting
Campaigns Run: 5 outbound awareness and conversion campaigns
The Problem
One of the creators on Topmate was building awareness around a structured trading framework designed for high-income professionals and serious traders. Unlike beginner trading audiences, this segment is highly skeptical, exposure-heavy, and resistant to hype-driven messaging. Most prospects have already seen dozens of trading offers and are quick to disengage if something feels promotional or exaggerated.
The creator’s goal was not mass visibility or course sales. The objective was far more precise: start intelligent conversations and book meetings with professionals who were genuinely interested in understanding the trading framework before committing further.
Inbound interest alone was insufficient. Organic content attracted attention but rarely translated into scheduled conversations. What was needed was a controlled outbound system that could cut through noise, establish credibility quickly, and move the right people toward a meeting without triggering distrust.
Our Approach (What We Actually Did)
For this creator, we treated outbound as a credibility-first awareness channel, not a selling mechanism. The campaigns were designed to introduce the trading framework calmly, position the creator as a serious practitioner, and invite conversation rather than force a booking.
The work was executed across five campaigns, each iteration refining clarity, audience alignment, and conversational flow while keeping the CTA consistent: booking a meeting.
Phase 1: Framework Awareness Without Selling
The initial campaigns focused purely on awareness. Messaging was intentionally neutral and educational, avoiding any income claims, aggressive promises, or performance hype. The goal was to introduce the trading framework as a structured way of thinking rather than a shortcut to profits.
This approach worked well with the target audience. High-income professionals and traders responded positively to messaging that respected their intelligence and experience. Even without heavy persuasion, the campaigns generated steady replies and early meeting interest, validating that the positioning was correct.
Phase 2: Refining Messaging for Serious Traders
Once early traction was visible, we refined the messaging to better filter for seriousness. The language began emphasizing discipline, process, and long-term consistency, themes that resonate strongly with experienced traders. The outreach made it clear that the framework was not for everyone, which paradoxically increased engagement quality.
At this stage, conversations became more focused. Replies shifted from curiosity-based responses to intent-driven discussions, with prospects asking how the framework works in practice and whether a conversation would be relevant for their specific trading style.
Phase 3: Scaling Conversations While Maintaining Trust
As engagement stabilized, the campaigns were scaled cautiously. Outreach volumes increased while staying within LinkedIn’s safety limits, and message sequences were restarted strategically after pauses to protect account health. Despite these pauses, reply momentum remained stable, indicating that responses were driven by relevance rather than novelty.
The CTA remained consistent throughout: an invitation to book a meeting only if the framework genuinely aligned with the prospect’s goals. This kept conversations clean and prevented low-quality bookings.
Results (Across All Anuj Campaigns)
Across the active campaign cycles, Anuj’s outreach delivered consistent and growing engagement from a high-value audience.
From the latest consolidated campaign updates, Anuj’s campaigns achieved 823 connection requests sent, with 480 acceptances and 256 net replies from high-income professionals and traders. Earlier campaign snapshots already showed steady traction, with reply counts increasing as messaging was refined and outreach scaled.
These replies translated into meaningful trading-focused conversations and qualified meeting interest. The campaigns also maintained a healthy queue of follow-up-ready leads, allowing the creator to continue booking conversations without relying on unpredictable inbound traffic.
Importantly, these results were achieved without promotional language, urgency tactics, or aggressive selling, a critical requirement for trust-sensitive trading audiences.
Why This Worked ?
This campaign worked because it respected the psychology of experienced traders. Instead of promising outcomes, it focused on process. Instead of pushing meetings, it invited conversations. Messaging stayed calm, credible, and selective, which increased perceived value rather than diluting it.
By maintaining a consistent CTA, refining positioning rather than reinventing strategy, and scaling carefully within platform limits, the system produced reliable engagement without damaging trust or account health.
Final Takeaway
This case study demonstrates that outbound can work even in highly skeptical markets like trading, if it’s executed with restraint, clarity, and respect for the audience.
By building a credibility-first outbound engine, we helped a Topmate trading creator consistently start high-quality conversations and book meetings with serious professionals, creating a sustainable foundation for long-term growth.
