Client: Bharat TeleClinic
Industry: Healthcare / Medical Technology
Product: AI-powered telephonic medical assistant
Primary CTA: Bookings & product adoption via pharmacy owners
Target Audience: Medical store & pharmacy owners (Maharashtra-focused)
The Problem
Bharat TeleClinic was building a unique healthcare product, a telephonic medical assistant that could answer basic health-related questions like a doctor. The product had clear value, but distribution was the real challenge.
Their ideal customers were medical store and pharmacy owners, a segment that is notoriously difficult to reach digitally. These owners are busy, highly skeptical, and rarely respond to generic marketing. Traditional inbound channels and ads were not effective enough, and the team needed a direct, scalable way to identify, reach, and convert pharmacy owners across Maharashtra.
The goal was not awareness alone. The objective was clear: identify verified pharmacy owners, start conversations, and drive bookings and product adoption, ultimately translating outreach into real revenue.
Our Approach (What We Actually Did)
We approached this as a precision targeting and execution problem, not a mass marketing campaign. Instead of trying to reach “healthcare professionals” broadly, we focused tightly on pharmacy owners, designing outreach that respected their role in the healthcare ecosystem.
The work was executed across multiple campaigns, each iteration refining targeting, messaging, and conversion flow. Rather than treating each campaign as isolated, we built them as progressive phases that learned from one another.
Phase 1: Identifying and Reaching Verified Pharmacy Owners
The first phase focused entirely on identification. We built lead lists specifically around pharmacy and medical store owners in Maharashtra, filtering aggressively to avoid generic healthcare roles. Messaging in this phase was simple and informational, designed to open conversations rather than sell.
This phase validated two things quickly: pharmacy owners were reachable through outbound when targeted correctly, and they were willing to engage if the message was relevant to their daily operations.
Phase 2: Improving Messaging for Trust and Clarity
Once early conversations started, we refined the messaging to better explain the product’s role. Instead of positioning it as “tech” or “AI,” the outreach framed the solution as a practical assistant that could help answer routine questions and reduce workload, without replacing doctors.
This subtle shift mattered. Trust increased, reply quality improved, and conversations became more intent-driven. Pharmacy owners began asking practical questions about usage, pricing, and patient flow rather than dismissing the outreach as promotional.
Phase 3: Scaling Outreach and Driving Bookings
With targeting and messaging aligned, we scaled the campaigns aggressively across Maharashtra. Larger outreach volumes were paired with structured follow-ups to ensure conversations didn’t stall. This phase focused on moving interested owners toward actual bookings and product discussions.
The result was a significant increase in engagement volume, with hundreds of replies and a steady stream of likely conversions. At this stage, outreach transitioned from experimentation into a repeatable acquisition channel.
Phase 4: Iteration, Re-Engagement, and Revenue Focus
In later campaigns, we re-engaged similar pharmacy segments with improved clarity and sharper CTAs. By this point, the system was mature enough to prioritize conversion over exploration, focusing on owners most likely to adopt the product.
This phase directly translated outreach into revenue, proving that even in a traditionally offline segment like pharmacy ownership, outbound could drive real business outcomes when executed with discipline.
Results (Across Bharat TeleClinic Campaigns)
Across multiple campaign cycles, Bharat TeleClinic achieved strong and consistent results.
The outreach efforts generated thousands of targeted reachouts, resulting in hundreds of meaningful replies and conversations with verified pharmacy owners. From these interactions, the campaigns identified 25 likely conversions, building a tracked pipeline value of 2.5L, with additional smaller pipelines generated in parallel campaigns.
Beyond the immediate numbers, the campaigns established a scalable and repeatable way for Bharat TeleClinic to acquire pharmacy partners without relying on ads or field sales alone.
Why This Worked ?
This campaign worked because it respected the audience. Pharmacy owners respond to relevance, practicality, and trust, not buzzwords. By narrowing the ICP, refining messaging around real-world utility, and scaling only after early validation, the outreach remained effective even at higher volumes.
The phased execution allowed learnings to compound instead of reset, turning outbound into a dependable growth lever rather than a one-time experiment.
Final Takeaway
This case study shows that outbound is not limited to SaaS or tech founders. Even in healthcare and offline-heavy markets, a well-executed outbound system can drive conversations, bookings, and real revenue.
By combining precise targeting, trust-first messaging, and disciplined scaling, we helped Bharat TeleClinic turn a complex product into a predictable acquisition engine.
