Client: Periskope
Industry: SaaS / WhatsApp Automation
Campaign Objective: Demo setup & early demand validation
Campaign Type: Pilot outbound campaigns
Primary CTA: Book a demo
The Problem
Periskope offers a WhatsApp automation solution designed for modern teams that want to scale customer communication. While the product had clear value, the team wanted to validate outbound as a predictable acquisition channel before committing to large-scale rollout.
The goal was not aggressive scaling or revenue optimization at this stage. Instead, Periskope needed a low-risk pilot that could answer a few critical questions:
- Will the right audience engage via outbound?
- Can we start meaningful demo conversations?
- Does the positioning resonate across different segments?
Our Approach (What We Actually Did)
We approached this engagement deliberately as a pilot experiment, not a full-scale deployment. Multiple small campaigns were launched, each targeting a slightly different audience segment and messaging angle, while keeping the CTA consistent, demo setup.
This allowed us to test demand across use cases without overloading any single campaign or risking account health.
Phase 1: Initial Pilot to Test Core Interest
The first campaigns focused on quickly validating whether prospects would respond to demo-oriented outreach. Messaging was direct and practical, designed to surface interest rather than persuade skeptics.
These campaigns immediately showed positive signals. Acceptance rates were healthy, replies came in consistently, and demo-related conversations started without heavy follow-ups. This confirmed that the problem Periskope solved was both relevant and timely for the target audience.
Phase 2: Segment-Based Testing to Refine Fit
Once early validation was clear, we expanded the pilot into additional segments, including finance and mid-to-senior professionals. Each segment was approached with slightly adjusted messaging while maintaining the same core value proposition.
This helped identify which segments responded most strongly and where demo conversations were easiest to initiate. The focus remained on learning and validation, not volume.
Phase 3: WhatsApp Automation–Focused Outreach
In later pilot campaigns, outreach leaned more heavily into the WhatsApp automation angle itself. Messaging became more product-specific, inviting prospects to see the tool in action rather than explaining it abstractly.
This shift further improved reply quality, as prospects engaging at this stage were already aware of the problem and curious about implementation rather than concept.
Results (Across Pilot Campaigns)
Across multiple pilot campaigns, Periskope achieved strong early indicators of outbound success.
The campaigns generated hundreds of targeted reachouts, with consistently healthy acceptance rates and dozens of meaningful replies tied directly to demo interest. Conversations progressed naturally toward demo setup without aggressive pushing, validating both the messaging and the CTA.
Most importantly, the pilot confirmed that outbound could reliably generate demo conversations across multiple segments, exactly the signal needed before scaling.
Why This Worked ?
This pilot worked because it was treated as an experiment, not a shortcut. Instead of forcing volume, we tested fit. Instead of locking into one message, we learned from multiple variations.
By keeping the scope controlled and the CTA clear, the campaigns produced clean signal without noise, allowing Periskope to make confident decisions about outbound as a growth channel.
Final Takeaway
This case study shows how outbound should be launched: carefully, deliberately, and with clear success criteria.
By running a structured pilot campaign, we helped Periskope validate demand, start real demo conversations, and build confidence to scale outbound without unnecessary risk.
