Client: Agence QUASR
Industry: Creative / Digital Agency
Offer: “14 Prompts” Giveaway
Primary CTA: Giveaway response & engagement
Campaign Type: Lead magnet activation campaign
The Problem
Agence QUASR wanted to activate interest around a value-driven giveaway, a curated set of 14 prompts designed to attract marketers, creators, and professionals interested in practical AI and creative workflows.
The challenge wasn’t creating interest. The giveaway itself had strong appeal. The real challenge was distribution and response quality.
Generic posting or passive sharing wouldn’t surface enough meaningful engagement, and the goal wasn’t just downloads, it was to identify people who were genuinely interested and responsive, creating a warm audience for future conversations.
Our Approach (What We Actually Did)
We treated this campaign as a rapid engagement and qualification play, not a mass giveaway blast.
Instead of pushing the giveaway broadly, we used targeted outreach designed to:
- Spark quick responses
- Test interest immediately
- Separate passive viewers from active participants
The messaging was short, direct, and curiosity-driven, positioning the giveaway as a quick win rather than a long commitment.
Phase 1: Giveaway-Led Outreach for Fast Signal
The first phase focused on using the “14 Prompts” giveaway as a low-friction entry point. Because the ask was simple and the value was immediate, prospects were more willing to respond.
This allowed us to quickly surface people who were open to engaging, rather than just consuming content silently.
Phase 2: Identifying High-Intent Responders
As replies came in, we monitored response behavior closely. Those who engaged quickly and positively were tagged as high-intent responders, while low-signal interactions were filtered out.
This ensured the campaign didn’t just inflate numbers, but created a clean, responsive audience segment for follow-up use.
Results (14 Prompts Giveaway Campaign)
From 136 targeted reachouts, the campaign generated 33 direct replies, with 22 positive, high-intent responses tied directly to the giveaway.
The outreach successfully activated a warm group of engaged prospects, proving that giveaway-led campaigns can be an effective way to quickly qualify interest when paired with targeted messaging.
Rather than building a large but passive list, the campaign delivered a small, responsive audience, exactly what’s needed for downstream nurturing or offer testing.
Why This Worked ?
This campaign worked because the CTA matched the audience’s attention level. The giveaway reduced friction, while outbound ensured visibility.
By combining a strong lead magnet with precise outreach, the campaign converted curiosity into conversation, not just clicks.
Final Takeaway
This case study shows that giveaways don’t need to be noisy or unfocused. When paired with targeted outreach, they can become a powerful tool for engagement validation and audience warming.
By using the giveaway as a signal filter rather than a vanity metric, we helped Agence QUASR quickly identify and activate a high-quality audience segment.
