SecondBrainLabs is now "Sbl.so"

Hi everyone,

This is Shubham, Co-founder & CEO of SecondBrainLabs.

Since 2023, we’ve been quietly working to bring this idea to reality. The result? Unlike traditional outreach tools that stop at sending messages – our Sales Campaign goes beyond automation - it persuades, nurtures, and converts leads at scale. Think of it as your top 1% sales rep, building connections, having personalized conversations, and driving 5x higher conversions on LinkedIn or WhatsApp chats - all on autopilot, at a fraction of the cost.

Over the last few years, SecondBrainLabs became known as one of the most exciting experiments in AI-powered sales and persuasion - but let’s be honest: it was quite a mouthful to pronounce and type.

Even our closest clients, partners, and users never really said SecondBrainLabs in full. They simply called us SBL. 😄

And somewhere along the journey, SBL became more than just an abbreviation - it became our identity.

So today, I’m happy to share that SecondBrainLabs is officially becoming Sbl.so.

Why the change?

The shift isn’t just about making the name shorter - it’s about building a stronger, sharper, and more memorable brand.

When we noticed people naturally calling us “SBL,” we realized something: great brands are not imposed; they’re remembered.

We wanted to align with that energy - a name that’s easy to say, easy to recall, and truly represents what we stand for.

And so, we’ve decided to embrace it fully and trademark SBL as our new brand identity.

What does SBL mean?

That’s the fun part - it can mean anything you want it to.

To us, it has meant different things at different times:

• Sales Beyond Limits - for the teams using our AI to scale conversations effortlessly.

• Second Brain Labs - our original spirit of building the world’s most advanced intelligent chat engine - as smart as you, as your Second Brain!

• Or, Sales Brain Labs - the fusion of behavioral science and machine intelligence that powers everything we do.

And to you, maybe it’ll mean something entirely new. Because SBL isn’t just an acronym - it’s a mindset. It’s a movement toward smarter, more human, more persuasive conversations at scale.

The same mission. The same team. A sharper identity.

We’re still the same team, same product, and same mission - to revolutionize how humans and machines sell together.

What’s changing is just how you say our name.

From today, you can find us at Sbl.so - a name that’s faster, sleeker, and easier to remember.

Thank you for growing with us, believing in us, and calling us what we’ve always been - SBL.

With gratitude,