Client: Online Influence Institute
Industry: Online Education / Influence & Psychology
Offer: Free AI + Psychology Conversion Workshop
Primary CTA: Workshop registrations
Platforms Used: LinkedIn + WhatsApp
Audience Size Activated: 22,000+ leads
The Problem
Online Influence Institute runs high-value educational programs at the intersection of AI, psychology, and influence. Their workshops are used as a primary entry point into the ecosystem, making workshop registrations a critical growth lever.
The challenge wasn’t the offer. The workshop topic had strong pull and clear value. The problem was activation at scale.
They were sitting on a large lead base and first-degree LinkedIn connections, but traditional methods were underperforming:
- Organic reach was inconsistent
- Email alone wasn’t activating enough people
- Paid ads were not ideal for re-engaging warm audiences
What they needed was a multi-platform activation system that could reliably turn existing leads and connections into workshop registrations, without burning trust or over-messaging.
Our Approach (What We Actually Did)
We treated this as a distribution and re-engagement problem, not a cold acquisition problem. Instead of blasting one message everywhere, we designed a layered outreach strategy that combined LinkedIn for context and WhatsApp for conversion.
The campaigns were structured across multiple phases, each with a specific role in the funnel: awareness, re-engagement, and final conversion.
Phase 1: Activating a Large Lead Base with Clear Workshop Positioning
The first campaign focused on inviting a large, existing lead list to a free AI + Psychology workshop. Messaging was crafted to clearly communicate why the workshop mattered now, what attendees would learn, and how it connected to real-world conversion outcomes.
This phase validated immediate demand. Engagement came quickly, and registrations began flowing, confirming that the core positioning was strong. Rather than relying on hype, the messaging leaned on clarity and relevance, which worked well for an audience already familiar with the brand.
Phase 2: Re-Engaging First-Degree LinkedIn Connections
Once the broader lead base was activated, we moved to a more targeted re-engagement strategy. This phase focused on first-degree LinkedIn connections, people who already knew the brand or its founders but hadn’t taken recent action.
The messaging here was intentionally lighter and more conversational. Instead of selling the workshop, it reframed the invite as a reminder and an opportunity they might have missed. This significantly reduced friction and increased response rates, as recipients didn’t feel like they were being pitched again.
Phase 3: Using WhatsApp to Remove Conversion Friction
A key differentiator in this campaign was the use of WhatsApp as a secondary conversion layer. Once interest was signaled on LinkedIn, WhatsApp was used to make registration effortless.
This worked particularly well because:
- It shortened the time between intent and action
- It felt personal rather than promotional
- It allowed direct access to the registration flow
By combining LinkedIn for credibility and WhatsApp for speed, we created a smooth handoff that maximized conversions without overwhelming the audience on any single platform.
Phase 4: Optimizing Messaging Based on Live Feedback
As registrations came in, we continuously refined messaging based on real replies and objections. Small adjustments to framing, timing, and follow-ups helped capture late responders and people who needed an extra nudge.
Rather than pushing urgency aggressively, we focused on relevance and clarity, which preserved brand trust while still driving action.
Results (Across Online Influence Institute Campaigns)
Across multiple campaigns, the outreach system delivered strong, measurable outcomes.
The campaigns generated hundreds of direct replies, consistent engagement across both LinkedIn and WhatsApp, and a large volume of workshop registrations. From the tracked data alone, the campaigns built a combined pipeline value of $34,000+ from the primary workshop push, with an additional $30,600 generated through re-engagement campaigns, all driven from a free workshop entry point.
More importantly, the campaigns proved that Online Influence Institute could reliably activate both large lead lists and warm LinkedIn connections using a repeatable system, rather than relying on one-off launches or ad spikes.
Why This Worked ?
This campaign succeeded because it respected the audience’s context. Instead of treating everyone as cold, we acknowledged existing relationships and familiarity. LinkedIn was used to re-open conversations, while WhatsApp was used to simplify action.
By combining platforms, refining messaging in real time, and focusing on activation rather than acquisition, the system delivered predictable registrations at scale.
Final Takeaway
This case study shows how workshops can be scaled without ads when distribution is treated as a system rather than a blast. By pairing smart re-engagement with frictionless conversion paths, we helped Online Influence Institute turn existing attention into real participation and pipeline impact.
