Client: Vinayaka Hospital
Industry: Healthcare / Hospital Services
Campaign Objective: Awareness, screening participation, and qualified patient engagement
Audience: Women, caregivers, and general public
Campaigns Run: 4 targeted outreach campaigns
The Problem
Vinayaka Hospital wanted to increase participation in preventive healthcare initiatives such as women’s health screenings, PCOS awareness, orthopedic health checks, and seasonal wellness education. While the hospital had access to patient and registration data, that data alone wasn’t converting into consistent engagement.
The challenge was twofold. First, healthcare outreach needs to be handled with sensitivity and trust, aggressive promotion would damage credibility. Second, broad public awareness campaigns often generate noise rather than qualified, high-intent participation. The hospital needed a way to activate the right people at the right time, using their existing data responsibly and effectively.
Our Approach (What We Actually Did)
We treated this as a quality-first healthcare engagement problem, not a marketing blast. Instead of pushing one generic message to everyone, we designed multiple campaigns around specific health contexts, each mapped to a relevant audience segment.
Crucially, we used hospital registration and historical data to guide targeting and re-engagement. This allowed outreach to feel familiar, relevant, and timely — rather than intrusive.
Phase 1: Women’s Health & PCOS Awareness (Pilot Validation)
We began with focused outreach around PCOS and women’s health screenings, targeting women and caregivers who were already contextually aligned with the topic. Messaging was educational and supportive, emphasizing awareness and early screening rather than diagnosis or urgency.
This pilot phase quickly validated the approach. Engagement rates were strong, and responses reflected genuine interest rather than passive clicks. The hospital began seeing real screening intent, confirming that data-led targeting could work effectively in a healthcare setting.
Phase 2: Scaling with Refined Re-Engagement
After early success, we ran a second PCOS and women’s health campaign, this time re-engaging people who had shown interest earlier or shared similar demographic signals. Because the audience was already warm, engagement became more efficient, and response quality improved further.
This phase demonstrated the power of sequenced healthcare outreach, where relevance compounds over time instead of resetting with each campaign.
Phase 3: Expanding to Orthopedic & Preventive Health Topics
With the system validated, we expanded into other preventive health areas such as joint pain, vitamin D awareness, and orthopedic consultations. These campaigns targeted individuals likely to resonate with mobility and lifestyle-related health concerns.
Again, messaging stayed non-promotional and focused on awareness, symptoms, and when screening might be useful. This approach ensured high trust and avoided unnecessary drop-offs.
Phase 4: Broad Public Engagement Through Interactive Education
To complement condition-specific campaigns, we also ran a general public outreach using an interactive winter health myths quiz. This campaign served as a lighter entry point, encouraging participation through education rather than screening pressure.
This helped widen the engagement funnel while still keeping interactions meaningful and aligned with the hospital’s brand.
Results (Across Vinayaka Hospital Campaigns)
Across four campaigns, Vinayaka Hospital achieved consistent and measurable engagement.
The outreach generated hundreds of targeted reachouts, with strong acceptance and response rates across all health themes. Women’s health and PCOS campaigns produced particularly high engagement, including multiple confirmed screening participations and qualified follow-up conversations.
The pilot women’s health campaign triggered large-scale participation across the target audience, driving dozens of screening actions and sustained follow-up interest, while subsequent campaigns expanded engagement into the hundreds of qualified patient interactions. Beyond individual screenings, the hospital unlocked a repeatable outreach engine capable of activating historical registration data responsibly, transforming preventive health awareness into consistent, measurable patient engagement.
Why This Worked ?
This case study worked because it respected healthcare realities. Messaging was educational, not promotional. Targeting was data-informed, not broad. Re-engagement was intentional, not repetitive.
By aligning each campaign with a specific health context and using hospital registration data to guide relevance, engagement felt personal and trustworthy, critical factors in healthcare decision-making.
Final Takeaway
This case study shows that hospitals don’t need aggressive marketing to drive participation. With the right data, thoughtful messaging, and structured re-engagement, preventive healthcare outreach can be both ethical and effective.
By combining quality lead selection with context-driven campaigns, we helped Vinayaka Hospital turn awareness into real health action, building long-term trust alongside measurable outcomes.
