Client: Michiel Cremers
Industry: Consulting / Growth Strategy
Offer: Paid Organic Growth Strategy
Primary CTA: Strategy call
Campaign Type: High-intent outbound pilot
The Problem
Michiel was offering a high-ticket paid organic strategy, aimed at a very specific type of client. This wasn’t a mass-market offer, and it wasn’t something that could be sold through generic lead generation or volume-based outreach.
The challenge was precision.
The audience needed to be:
- Small and well-defined
- Already sophisticated enough to value organic strategy
- Willing to pay for strategic thinking, not execution shortcuts
Inbound alone was too slow and unpredictable. What Michiel needed was a controlled outbound approach that could surface the right conversations without damaging positioning or brand perception.
Our Approach (What We Actually Did)
We treated this campaign as a surgical outbound effort, not a scale play.
Instead of pushing volume, we focused on:
- Tight lead selection
- Context-aware messaging
- A calm, consultative CTA
The messaging was written to feel like a peer-level conversation, not a pitch. It positioned the outreach as an invitation to explore fit, rather than a sales message.
Phase 1: Testing Message – Market Fit with a Small, Clean List
The campaign intentionally started with a small set of highly relevant prospects. The goal was to validate resonance, not maximize replies.
Because the audience was carefully chosen, engagement came quickly. Replies were thoughtful, and conversations moved naturally toward discussing strategy rather than price or logistics.
This confirmed that the offer and the positioning were aligned with the market.
Phase 2: Converting Conversation into a High-Trust Call
Once conversations were active, the CTA remained simple: a strategy discussion to assess whether working together made sense.
There was no pressure, no urgency framing, and no artificial scarcity. This allowed trust to build quickly, which is critical when selling high-ticket consulting.
From a very limited number of conversations, one prospect progressed cleanly through the funnel and converted.
Results (Paid Organic Strategy Outreach)
From just 105 targeted reachouts, the campaign generated multiple meaningful conversations, resulting in 1 confirmed conversion.
That single conversion produced $7,500 in revenue, validating outbound as a viable acquisition channel for high-ticket consulting when executed with precision.
More importantly, the campaign proved that quality-first outbound can outperform volume-driven approaches for premium offers.
Why This Worked ?
This campaign worked because it respected the economics and psychology of high-ticket consulting.
Instead of selling outcomes, it sold thinking.
Instead of urgency, it used relevance.
Instead of scale, it used precision.
By keeping outreach small, targeted, and conversational, the campaign attracted the right buyer without noise.
Final Takeaway
This case study shows that outbound doesn’t need scale to work. For premium consulting offers, one right conversation can be worth more than hundreds of low-intent leads.
By running a focused outbound pilot, we helped a consultant validate demand, close a high-value deal, and build confidence in outbound as a repeatable growth lever.
